Business Start-up / Plans
Updated October 10, 2021 @ 06:18 pm
Links below to several organizations that are helpful from beginning to growing a business further. There are a ton of great templates available to walk artisans through this process.
A good business plan requires the following elements…
Executive Summary which includes:
- contact info
- brief bio of you and description of the business
- the objective of the company
- a short statement about who your customers are
Mission Statement:
- where you fit in the marketplace
- some specific goals in the short and long term
- this should be one short paragraph in which every word counts
Product/Service Descriptions:
- detail the features of your product or product lines
- differentiate your offerings from the competition
- what makes your service and product special
- what benefits do the customers derive from your product and how does it enhance their lives or solve a problem for them
Marketing Plan:
- refer to the marketing plan session for more info
- define target market
- identify competitors and competitive strategy
- describe marketing expenses and vehicles or channels
Financial Information:
- include complete financial information from bookkeeping session
- accurately estimate start-up costs
- identify suppliers and potential problems with them
- create sales and cash flow forecasts
Resource Links
