Business Start-up / Plans

Updated December 1, 2019 @ 10:17 am

Links  below to several organizations that are helpful from beginning to growing a business further. There are a ton of great templates available to walk artisans through this process.

A good business plan requires the following elements…

Executive Summary which includes:

• contact info
• brief bio of you and description of the business
• the objective of the company
• a short statement about who your customers are

Mission Statement:

• where you fit in the marketplace
• some specific goals in the short and long term
• this should be one short paragraph in which every word counts

Product/Service Descriptions:

• detail the features of your product or product lines
• differentiate your offerings from the competition
• what makes your service and product special
• what benefits do the customers derive from your product and how does it enhance their lives or solve a problem for them

Marketing Plan:

• refer to the marketing plan session for more info
• define target market
• identify competitors and competitive strategy
• describe marketing expenses and vehicles or channels

Financial Information:

• include complete financial information from bookkeeping session
• accurately estimate start-up costs
• identify suppliers and potential problems with them
• create sales and cash flow forecasts